This guide is going to give you some great tips for designing promotional items that sell your brand.
1. Choose the Words Carefully
Even though your promotional items are there to promote products and services that are obvious, this does not mean that you can assume people are going to know what you areall about.
The chances are you are extremely limited when it comes to space. On a sweatband, for example, you may be restrictedto no more than five words. To get around this, think about the keywords that sum up your brand. Reflect on the values that make you stand out from everyone else.
This is important for brand recognition purposes. You need the right words to make your artistic vision a reality.
2. Use the Psychology of Colour
Bear in mind that the colour you choose can say a lot about your brand. Scientists have done a lot of studies on the psychology of colour. For a long time, they have researched what different colours mean and their effects on people. For example, red may catch the eye and symbolise passion, but it can also relate back to anger and rage.
You also need to consider how different colours relate to each other if you are using more than two colours. Hugely contrasting colours do not always work well in tandem, for example.
When takingcolour into account, think about how any images or logos you’re using fit in. Sometimes you can have great colours, but when you put your logo on top, it doesn't look as good.
3. Will You Use a QR Code?
We live in a world of technology, and more and more people expect to see a QR code that can send them to a website where they can find out more. Even business cards are using them now. You can use our custom lanyards for this same purpose. A QR code in the right place is essentially a call to action. It can win you a lot of customers.
Just make sure you position it in such a way that it does not take away from the rest of the design. People expect to see a QR code, but a QR code in the wrong place can lead to a lot of problems.
4. Know Your Options
We take pride in being able to provide you with a lot of choices for different materials, different formats, and different colours. Unfortunately, one thing we find time and time again is that people do not know about the options available to them. It's only when they actually deal with us that they realise all the things they can take advantage of.
That often leads to them abandoning their existing designs and going back to the drawing board. Now imagine how much time and money they could have saved if they knew what options were available from the start.
In short, you should do your research. Go out of your way to find out what is on the table, and then you can make more informed decisions.
5. Make the Right Impression
Think about where your designs are going to come most in handy. Consider what the industry norms are. Think about the first impression someone is likely to get when they see your new promotional item. It differs for every industry. Every business niche has different expectations.
Again, this is why you have to conduct research. You need to make sure that you are putting in the effort to conform to what your industry wants.
You are spoiled for choice when it comes to the potential for designing promotional items. Whether it is a custom ID card or a wristband, you are always going to have a huge number of choices. Take your time when designing these items and make sure that you have explored every possible option.
In your opinion, what do you think is the best way to design a new promotional item?