What you have to remember is that you need to take any opportunity you can to claim an edge. So the more traditional marketing materials, such as custom lanyards, can be extremely effective. And this is irrespective of whether you are an online business at a conference or a land-based business meeting customers every single day.
Below are some of the reasons custom lanyards should be part of your business plans in 2016.
Traditional Marketing Materials Still Work
Many businesses have changed the way they do things because of the rise of the Internet. But traditional marketing materials still work. All you have to do is make sure that you are using them in the right way.
We have seen countless examples of companies increasing their sales as a direct result of what they have done with traditional marketing materials. Lanyards fall into this category. Something that you can tangibly see and touch can have a great effect on the average customer.
You can use them to boost your sales, and the best part is you are doing it in a way that is often not considered by others, thus providing you with an advantage.
Front and Centre Marketing
Now let us take a look at the lanyard itself. It is designed to be worn around the neck. This puts your brand front and centre. If you are smart about this, you can quite easily stand out in a crowd. Most companies use lanyards for the practical display of ID cards. Sometimes they are used to help employees carry things around with them, think pens, nurse watches, notepads, keys, etc.
Regardless of the reasons you are using them for, lanyards are always going to put your brand at the heart of everything. It's extremely difficult to miss a lanyard, so you have a level of visibility not normally seen.
All in the Branding
The key to successful branding is all about consistency. You need to send the same message and create the same image. There is a reason that certain companies demand all employees use special branded materials.
With our custom lanyards, you can craft something that helps you to reinforce that sense of branding. All your employees can wear the same colours and the same message. Whenever someone sees one of these lanyards, they will instantly know what brand it comes from.
More Cost-Effective Than You Think
Some businesses look at other marketing methods and materials and shy away because they believe these are expensive. It is true that TV advertisements and billboards could cause real problems with the budget, but custom lanyards are an obvious exception. These are among the most cost-effective marketing materials available to business today.
We are proud to offer discounted lanyards when ordered in bulk. And when you design your lanyard with our platform, you get exactly what you want at a price that suits you. We take pride in the fact that we offer some of the most competitive rates in the industry.
Bear in mind that lanyards are not just a convenience item. They are something that can elevate your brand to a whole new level. There is a lot to like about lanyards, and you can make them part of your business marketing today.