Ahead of Forecast
According to the Advertising Association/Warc Expenditure Report, UK advertising expenditure increased by 5.2% in the first half of 2016, meaning that it was 0.4 percentage points ahead of the predicted forecast.
Internet ad spend had a noticeable growth of 16.9% in the first half of 2016. Part of this was mobile spend, which increased by an enormous 52.6%, resulting in mobile accounting for over half of all online display ad spend in the whole of the UK.
The full years' predictions have been revised to an increase of one percentage point, but 2017's forecast was revised down by half a percentage point. This is due to continuing uncertainty around the EU referendum.
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